[March 2025] Carlsberg Beer Price in India | Updated List

In this article, we are discussing the Carlsberg Beer Prices, its origin, ingredients list, distillery, tastings notes, history, and many other details.

Carlsberg Beer is a famous Danish beer brand started in 1847 by J.C. Jacobsen in Copenhagen, Denmark

Carlsberg Beer was made by the Carlsberg Group, one of the biggest beer companies in the world.

Carlsberg is known for improving brewing methods, especially in yeast purification.

The brand has grown worldwide, with breweries in many countries.

It also focuses on making high-quality beer in an eco-friendly way.

Over time, Carlsberg has bought other beer brands, making it even stronger in the market.

Its green logo and long history make it one of the most famous beers in the world.

Where’s the Carlsberg Beer Origin?

Carlsberg Beer comes from Denmark. It was started in 1847 by J.C. Jacobsen in Copenhagen.

He named the brewery after his son, Carl, and the Danish word “berg,” which means hill.

At first, Carlsberg was a small brewery, but it quickly became well-known for making great beer.

In 1883, Carlsberg created a special yeast called Saccharomyces Carlsbergensis.

This yeast made beer better and is still used by breweries worldwide.

This discovery helped Carlsberg become a top beer brand.

Over the years, Carlsberg grew and reached many countries, including India, where it became a popular beer.

The company uses quality ingredients like malted barley, hops, water, and yeast to make its beer smooth and refreshing.

Today, Carlsberg is one of the biggest beer brands in the world.

It is famous for its Pilsner-style lager and still follows traditional brewing methods while using modern technology.

The brand’s tagline, “Probably the best beer in the world,” shows its focus on quality.

With a long history and a passion for brewing, Carlsberg remains a favorite beer for many people around the world.

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Carlsberg Beer Ingredients List

• Water
• Malted Barley
• Yeast
• Hops

Who’s the Carlsberg Beer Distillery?

Carlsberg Beer is not made in a whisky distillery. It is brewed in Carlsberg Breweries, one of the biggest beer companies in the world.

The company was started in 1847 by J.C. Jacobsen in Copenhagen, Denmark.

The main brewery is still in Copenhagen, but Carlsberg also has breweries in many countries like India, China, the UK, and Germany.

Carlsberg makes its beer using malted barley, hops, yeast, and pure water.

The fermentation process uses a special yeast called Saccharomyces Carlsbergensis, developed at the Carlsberg Research Laboratory in 1883.

This yeast helped improve beer quality worldwide.

In India, Carlsberg has breweries in Maharashtra, Haryana, and Rajasthan.

It produces beers like Carlsberg Smooth and Tuborg.

The company follows traditional European brewing methods while also making beers that suit local tastes.

Carlsberg Breweries continues to grow and is known for its high-quality beer.

Whether in Denmark or India, Carlsberg remains one of the top beer brands, making premium lagers enjoyed all over the world.

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Carlsberg Beer Advertising

Carlsberg’s famous slogan, “Probably the best lager in the world,” was first used in 1973 by Tony Bodinetz for the UK market.

It became a key part of the brand’s identity.

From the 1980s, this slogan was used worldwide in ads, helping Carlsberg build a strong premium image.

In 2011, the company changed the slogan to “That calls for a Carlsberg” in most regions.

This new message was meant to be more bold and engaging, especially in growing markets like Asia, where the word “probably” seemed too uncertain.

A famous part of Carlsberg’s advertising history is the deep voice of actor Orson Welles in a 1983 ad.

He loved the campaign so much that he accepted a lower fee to be part of it.

Over time, some places changed the original slogan slightly, calling it “Probably the best beer in the world.”

Carlsberg also appeared in movies, including the classic film Ice Cold in Alex, where a well-known scene featured the brand.

This inspired another famous UK slogan: “Worth waiting for.”

However, the company has faced some controversy.

It was criticized for breaking its own ethical rules on alcohol advertising, especially in Malawi.

Still, Carlsberg continues to update its marketing, making sure it stays relevant worldwide.

The “That calls for a Carlsberg” campaign launched in 2011 in 140 markets with major TV ads, including a popular 30-second commercial called “Spaceman.”

Carlsberg remains a powerful brand in the beer industry, always evolving while staying true to its rich advertising history.

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Carlsberg Beer Tastings Notes

Aromas

Carlsberg Elephant Strong Beer is a rich and strong drink with flavors of biscuit, grains, citrus, and a hint of spice.

Tastes

Carlsberg Smooth has a light taste with hints of malt, grain, and a little lemon.

Finish

Carlsberg Beer has a smooth taste with a little sweetness from malt and a slight bitter aftertaste.

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Carlsberg Beer Price in India 2025 | Check Prices

Carlsberg Beer Regional operations

Carlsberg Group Market Areas

1. Europe

Poland (Carlsberg Polska): Owns 4 breweries, employs 1,250 people, and holds 14.4% of the beer market.

Brands: Harnaś, Kasztelan, Okocim, Piast, Somersby, Carlsberg.

Czech Republic (Žatecký Pivovar): Owned since 2014, known for making beer using Saaz hops.

Baltic & Ukraine (Baltic Beverages Holding): Operates in Estonia, Latvia, Lithuania, and Ukraine.

Breweries: Švyturys & Utenos Alus (Lithuania), Saku (Estonia), Aldaris (Latvia, bought in 2008).

Brands: Carnegie Porter, Pripps, Falcon.

UK (Carlsberg Marston’s Brewing Company): Merged in 2020; Carlsberg owns 60%.

2. Russia & CIS (Commonwealth of Independent States)

Main Operations: Azerbaijan, Kazakhstan, Uzbekistan.

Russia: Previously owned Baltika Breweries, Russia’s biggest brewery.2023 Exit: Carlsberg left Russia; government took control of Baltika Breweries.

Uzbekistan: Faced tax issues but restarted brewing in 2013.Brands: Sarbast Original, Sarbast Extra, Sarbast Special, Tuborg Green.

Azerbaijan: Produces beer under the Khirdalan brand.

3. North America

USA: Distributed by St. Killian Import Co. (Everett, Massachusetts).

Imported Beers: Carlsberg Pilsner, Carlsberg Beer, Carlsberg Elephant, Kronenbourg 1664, Grimbergen, Tetley’s English Ale, Okocim.

Canada:Carlsberg beer was made by Carling O’Keefe from 1972.

After merging with Molson, Carlsberg opened its own brewery.

In 2022, Carlsberg bought Waterloo Brewing (Ontario).

4. Asia

East Asia

China: Entered in 1876.Bought Huizhou Brewery (1995), Dali Brewery (2003), Lhasa Brewery (2004).

Sold Shanghai Brewery stake to Tsingtao (2000, 2008).

Owns: Wusu Beer Group (Xinjiang).

Chongqing Xinghui Investment Co. Ltd. (2011): Partnered with Chongqing Brewery (owns 12 breweries).

South Asia

India (Carlsberg India): HQ in Gurgaon, employs over 700 people.

Brands: Tuborg, Palone (strong beer, 7.5% ABV).

Breweries: Alwar, Aurangabad, Paonta Sahib, Kolkata, Patna, Dharuhera, Hyderabad.

Southeast Asia

Malaysia (Carlsberg Malaysia): Established in 1969, controls over 50% of the beer market.

Brands: Carlsberg Danish Pilsner, Smooth Draught, Kronenbourg 1664 Blanc, Somersby Ciders, Sapporo, Danish Royal Stout.

2024 Expansion: Investing RM343 million for better production and sustainability.

Philippines: Carlsberg brewed by Asia Brewery since 1982.

Indonesia: Licensed under Delta Djakarta (San Miguel partnership).

Carlsberg Beer History

Carlsberg was founded by J.C. Jacobsen in 1847.

The first beer was brewed on November 10, 1847, and by 1868, the company had started exporting to Edinburgh, Scotland.

Carlsberg is known for its famous symbols, including the elephant.

It once used the swastika but stopped in the 1930s due to political reasons.

Jacobsen’s son, Carl Jacobsen, expanded the brand in 1882 by creating Ny Carlsberg, leading to a family dispute.

As a result, J.C. Jacobsen’s original brewery was renamed Gamle Carlsberg.

Carl Jacobsen was also a big art lover and used his wealth to build an art collection, which became the Ny Carlsberg Glyptotek museum in 1897.

Carlsberg has also played an important role in brewing science.

In 1875, it established the Carlsberg Laboratory, which made big discoveries, including a special yeast in 1883 that changed how pale lager was made.

The lab also helped in the study of pH and protein chemistry.

In 1876, J.C. Jacobsen created the Carlsberg Foundation to support research in various fields.

After he passed away in 1887, the foundation took over the brewery.

Carlsberg grew worldwide, giving its first international brewing license to a brewery in Cyprus in 1966 and opening its first foreign brewery in Malawi in 1968.

In 1970, Carlsberg merged with Tuborg Breweries, then later with Tetley in 1992, taking full control of Carlsberg-Tetley in 1997.

In 2008, it teamed up with Heineken to buy Scottish & Newcastle for £7.8 billion, strengthening its position in the UK market.

In 2013, Carlsberg joined a global effort to promote responsible drinking.

In 2014, it expanded in Greece by taking over Olympic Brewery, making it the second-largest beer producer in the country.

In December 2023, Carlsberg transformed its historic Copenhagen brewery into the Home of Carlsberg, a modern museum about its history.

In 2024, Carlsberg made another big move by buying Britvic, a UK drinks company that makes J2O, Robinsons, and Tango, for £3.3 billion.

The merger, now called Carlsberg Britvic, aims to create a leading beverage company.

Through its long history, Carlsberg has stayed committed to quality, innovation, and craftsmanship, shaping the beer industry while expanding into new markets.

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